# Buyer social responsibility: a general concept and its implications for marketing management

> Research article (Journal of Marketing Management, 2015) · cited 41× · AI/ML

**Wikidata**: [openalex:W1590975581](https://www.wikidata.org/wiki/openalex:W1590975581)  
**Source**: https://4ort.xyz/entity/buyer-social-responsibility-a-general-concept-and-its-implications-for-marketing-management