# Busyness and diverse choice: How perceived busyness shapes consumer’s preference for variety seeking

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4400904684](https://www.wikidata.org/wiki/openalex:W4400904684)  
**Source**: https://4ort.xyz/entity/busyness-and-diverse-choice-how-perceived-busyness-shapes-consumers-preference-for-variety-seeking