# Business-to-Business Buying: Challenges and Opportunities

> Research article (Customer Needs and Solutions, 2015) · cited 145× · AI/ML

**Wikidata**: [openalex:W2121633476](https://www.wikidata.org/wiki/openalex:W2121633476)  
**Source**: https://4ort.xyz/entity/business-to-business-buying-challenges-and-opportunities