# Business models to serve low-income consumers in emerging markets

> Research article (Marketing Theory, 2017) · cited 75× · AI/ML

**Wikidata**: [openalex:W2606862110](https://www.wikidata.org/wiki/openalex:W2606862110)  
**Source**: https://4ort.xyz/entity/business-models-to-serve-low-income-consumers-in-emerging-markets