# Business model innovation in mobile apps market: Exploring the new subscription plans with a behavioral reasoning perspective

> Research article (Journal of Engineering and Technology Management, 2022) · cited 33× · AI/ML

**Wikidata**: [openalex:W4214877194](https://www.wikidata.org/wiki/openalex:W4214877194)  
**Source**: https://4ort.xyz/entity/business-model-innovation-in-mobile-apps-market-exploring-the-new-subscription-plans-with-a-behavioral-reasoning-perspec