# Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective

> Research article (Journal of Business and Industrial Marketing, 2022) · cited 32× · AI/ML

**Wikidata**: [openalex:W4224987909](https://www.wikidata.org/wiki/openalex:W4224987909)  
**Source**: https://4ort.xyz/entity/business-customer-virtual-interaction-enhancing-value-creation-in-b2b-markets-in-the-post-covid-19-era-an-sme-perspectiv