# Business Analytics in Telemarketing: Cost-Sensitive Analysis of Bank Campaigns Using Artificial Neural Networks

> Research article (Applied Sciences, 2020) · cited 48× · AI/ML

**Wikidata**: [openalex:W3015910648](https://www.wikidata.org/wiki/openalex:W3015910648)  
**Source**: https://4ort.xyz/entity/business-analytics-in-telemarketing-cost-sensitive-analysis-of-bank-campaigns-using-artificial-neural-networks