# BUSINESS ANALYTICS FOR CUSTOMER SEGMENTATION: A COMPARATIVE STUDY OF MACHINE LEARNING ALGORITHMS IN PERSONALIZED BANKING SERVICES

> Research article (International Journal of Economics Finance & Management Science, 2025) · cited 13× · AI/ML

**Wikidata**: [openalex:W4408208027](https://www.wikidata.org/wiki/openalex:W4408208027)  
**Source**: https://4ort.xyz/entity/business-analytics-for-customer-segmentation-a-comparative-study-of-machine-learning-algorithms-in-personalized-banking-