# Building successful franchise partnerships: the importance of communication and trust

> Research article (Management Decision, 2018) · cited 23× · AI/ML

**Wikidata**: [openalex:W2785421433](https://www.wikidata.org/wiki/openalex:W2785421433)  
**Source**: https://4ort.xyz/entity/building-successful-franchise-partnerships-the-importance-of-communication-and-trust