# Building resistance to brand switching during disruptions in a competitive market

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 35× · AI/ML

**Wikidata**: [openalex:W2947718241](https://www.wikidata.org/wiki/openalex:W2947718241)  
**Source**: https://4ort.xyz/entity/building-resistance-to-brand-switching-during-disruptions-in-a-competitive-market