# Building Next-Generation Marketing Teams Navigating the Role of AI and Emerging Digital Skills

> Research article (Eduzone International peer reviewed/refereed academic multidisciplinary journal, 2023) · cited 18× · AI/ML

**Wikidata**: [openalex:W4385795253](https://www.wikidata.org/wiki/openalex:W4385795253)  
**Source**: https://4ort.xyz/entity/building-next-generation-marketing-teams-navigating-the-role-of-ai-and-emerging-digital-skills