# Building long-term partnerships by certificate implementation: a social exchange theory perspective

> Research article (Journal of Business and Industrial Marketing, 2015) · cited 65× · AI/ML

**Wikidata**: [openalex:W1566518379](https://www.wikidata.org/wiki/openalex:W1566518379)  
**Source**: https://4ort.xyz/entity/building-long-term-partnerships-by-certificate-implementation-a-social-exchange-theory-perspective