# Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory

> Research article (Journal of Strategic Marketing, 2022) · cited 30× · AI/ML

**Wikidata**: [openalex:W4312082231](https://www.wikidata.org/wiki/openalex:W4312082231)  
**Source**: https://4ort.xyz/entity/building-customer-engagement-in-mobile-commerce-through-need-fulfillment-an-approach-of-self-determination-theory