# Building consumer–brand relationships through brand experience and brand identification

> Research article (Journal of Strategic Marketing, 2018) · cited 115× · AI/ML

**Wikidata**: [openalex:W2806370572](https://www.wikidata.org/wiki/openalex:W2806370572)  
**Source**: https://4ort.xyz/entity/building-consumerbrand-relationships-through-brand-experience-and-brand-identification