# Building consumer communal relationships through <scp>cause‐related</scp> marketing: From the perspective of persuasion knowledge

> Research article (Journal of Consumer Behaviour, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3156447063](https://www.wikidata.org/wiki/openalex:W3156447063)  
**Source**: https://4ort.xyz/entity/building-consumer-communal-relationships-through-scp-causerelated-scp-marketing-from-the-perspective-of-persuasion-knowl