# Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis

> Research article (Journal of Hospitality and Tourism Insights, 2020) · cited 39× · AI/ML

**Wikidata**: [openalex:W3037946455](https://www.wikidata.org/wiki/openalex:W3037946455)  
**Source**: https://4ort.xyz/entity/building-brand-equity-through-communication-consistency-in-luxury-hotels-an-impact-asymmetry-analysis