# Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

> Research article (Journal of Marketing Research, 2016) · cited 85× · AI/ML

**Wikidata**: [openalex:W2521112083](https://www.wikidata.org/wiki/openalex:W2521112083)  
**Source**: https://4ort.xyz/entity/building-agent-based-decision-support-systems-for-word-of-mouth-programs-a-freemium-application