# Building a culture of business analytics: a marketing analytics exercise

> Research article (International Journal of Educational Management, 2018) · cited 11× · AI/ML

**Wikidata**: [openalex:W2905998809](https://www.wikidata.org/wiki/openalex:W2905998809)  
**Source**: https://4ort.xyz/entity/building-a-culture-of-business-analytics-a-marketing-analytics-exercise