# Building a comprehensive model to investigate factors behind switching intention of high-technology products

> Research article (Journal of Product & Brand Management, 2017) · cited 48× · AI/ML

**Wikidata**: [openalex:W2612320516](https://www.wikidata.org/wiki/openalex:W2612320516)  
**Source**: https://4ort.xyz/entity/building-a-comprehensive-model-to-investigate-factors-behind-switching-intention-of-high-technology-products