# Broadening brand engagement within the service-centric perspective

> Research article (Journal of Service Theory and Practice, 2017) · cited 10× · AI/ML

**Wikidata**: [openalex:W2588844685](https://www.wikidata.org/wiki/openalex:W2588844685)  
**Source**: https://4ort.xyz/entity/broadening-brand-engagement-within-the-service-centric-perspective