# Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness

> Research article (International Journal of Advertising, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W3018219783](https://www.wikidata.org/wiki/openalex:W3018219783)  
**Source**: https://4ort.xyz/entity/broadcasting-and-narrowcasting-the-impact-of-affective-and-cognitive-message-framing-on-message-persuasiveness