# Broad and Narrow Country-of-Origin Effects and the Domestic Country Bias

> Research article (Journal of Global Marketing, 2017) · cited 19× · AI/ML

**Wikidata**: [openalex:W2608135423](https://www.wikidata.org/wiki/openalex:W2608135423)  
**Source**: https://4ort.xyz/entity/broad-and-narrow-country-of-origin-effects-and-the-domestic-country-bias