# Bringing the individual into the co-creation of value

> Research article (Journal of Services Marketing, 2019) · cited 52× · AI/ML

**Wikidata**: [openalex:W2993774207](https://www.wikidata.org/wiki/openalex:W2993774207)  
**Source**: https://4ort.xyz/entity/bringing-the-individual-into-the-co-creation-of-value