# Bringing culture into the picture: cross-cultural differences in online customer reviews

> Research article (International Marketing Review, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4280640074](https://www.wikidata.org/wiki/openalex:W4280640074)  
**Source**: https://4ort.xyz/entity/bringing-culture-into-the-picture-cross-cultural-differences-in-online-customer-reviews