# Bright and Dark Imagining: How Creators Navigate Moral Consequences of Developing Ideas for Artificial Intelligence

> Research article (Academy of Management Journal, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4400767843](https://www.wikidata.org/wiki/openalex:W4400767843)  
**Source**: https://4ort.xyz/entity/bright-and-dark-imagining-how-creators-navigate-moral-consequences-of-developing-ideas-for-artificial-intelligence