# Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations

> Research article (Journal of Interactive Marketing, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4320495164](https://www.wikidata.org/wiki/openalex:W4320495164)  
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