# Breaking into the black box of consumers’ perceptions on metaverse commerce: An integrated model of UTAUT 2 and dual-factor theory

> Research article (Asia Pacific Management Review, 2024) · cited 159× · AI/ML

**Wikidata**: [openalex:W4402643491](https://www.wikidata.org/wiki/openalex:W4402643491)  
**Source**: https://4ort.xyz/entity/breaking-into-the-black-box-of-consumers-perceptions-on-metaverse-commerce-an-integrated-model-of-utaut-2-and-dual-facto