# Brands using historical references: a consumers’ perspective

> Research article (Journal of Brand Management, 2017) · cited 23× · AI/ML

**Wikidata**: [openalex:W2763549519](https://www.wikidata.org/wiki/openalex:W2763549519)  
**Source**: https://4ort.xyz/entity/brands-using-historical-references-a-consumers-perspective