# Brands as relationship builders in the virtual world: A bibliometric analysis

> Research article (Electronic Commerce Research and Applications, 2019) · cited 132× · AI/ML

**Wikidata**: [openalex:W2989739077](https://www.wikidata.org/wiki/openalex:W2989739077)  
**Source**: https://4ort.xyz/entity/brands-as-relationship-builders-in-the-virtual-world-a-bibliometric-analysis