# Brands and religious labels: a spillover perspective

> Research article (Journal of Marketing Management, 2015) · cited 50× · AI/ML

**Wikidata**: [openalex:W2048282569](https://www.wikidata.org/wiki/openalex:W2048282569)  
**Source**: https://4ort.xyz/entity/brands-and-religious-labels-a-spillover-perspective