# Branding the family firm: A review, integrative framework proposal, and research agenda

> Research article (Journal of Family Business Strategy, 2018) · cited 158× · AI/ML

**Wikidata**: [openalex:W2791210626](https://www.wikidata.org/wiki/openalex:W2791210626)  
**Source**: https://4ort.xyz/entity/branding-the-family-firm-a-review-integrative-framework-proposal-and-research-agenda