# Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

> Research article (European Sport Management Quarterly, 2018) · cited 183× · AI/ML

**Wikidata**: [openalex:W2774108730](https://www.wikidata.org/wiki/openalex:W2774108730)  
**Source**: https://4ort.xyz/entity/branding-in-pictures-using-instagram-as-a-brand-management-tool-in-professional-team-sport-organisations