# Branding destination co-creatively: A case study of tourists' involvement in the naming of a local attraction

> Research article (Tourism Management Perspectives, 2018) · cited 49× · AI/ML

**Wikidata**: [openalex:W2891452435](https://www.wikidata.org/wiki/openalex:W2891452435)  
**Source**: https://4ort.xyz/entity/branding-destination-co-creatively-a-case-study-of-tourists-involvement-in-the-naming-of-a-local-attraction