# Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

> Research article (Journal of Marketing, 2020) · cited 47× · AI/ML

**Wikidata**: [openalex:W3013259813](https://www.wikidata.org/wiki/openalex:W3013259813)  
**Source**: https://4ort.xyz/entity/branding-cultural-products-in-international-markets-a-study-of-hollywood-movies-in-china