# Branded entertainment: Gender differences in reactions to star ratings

> Research article (Journal of Consumer Behaviour, 2019) · cited 11× · AI/ML

**Wikidata**: [openalex:W2914618449](https://www.wikidata.org/wiki/openalex:W2914618449)  
**Source**: https://4ort.xyz/entity/branded-entertainment-gender-differences-in-reactions-to-star-ratings