# Branded Apps and Their Impact on Firm Value: A Design Perspective

> Research article (Journal of Marketing Research, 2019) · cited 101× · AI/ML

**Wikidata**: [openalex:W2907193334](https://www.wikidata.org/wiki/openalex:W2907193334)  
**Source**: https://4ort.xyz/entity/branded-apps-and-their-impact-on-firm-value-a-design-perspective