# Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty

> Research article (Journal of Advertising, 2018) · cited 85× · AI/ML

**Wikidata**: [openalex:W2790608826](https://www.wikidata.org/wiki/openalex:W2790608826)  
**Source**: https://4ort.xyz/entity/branded-app-usability-conceptualization-measurement-and-prediction-of-consumer-loyalty