# Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG

> Research article (Journal of Retailing and Consumer Services, 2015) · cited 26× · AI/ML

**Wikidata**: [openalex:W2046247235](https://www.wikidata.org/wiki/openalex:W2046247235)  
**Source**: https://4ort.xyz/entity/brand-value-chain-in-practise-the-relationship-between-mindset-and-market-performance-metrics-a-study-of-the-swedish-mar