# Brand user profiles seldom change and seldom differ

> Research article (Marketing Letters, 2017) · cited 22× · AI/ML

**Wikidata**: [openalex:W2756328802](https://www.wikidata.org/wiki/openalex:W2756328802)  
**Source**: https://4ort.xyz/entity/brand-user-profiles-seldom-change-and-seldom-differ