# Brand typicality impact on brand imitations evaluation and categorization

> Research article (Journal of Product & Brand Management, 2016) · cited 24× · AI/ML

**Wikidata**: [openalex:W2521362687](https://www.wikidata.org/wiki/openalex:W2521362687)  
**Source**: https://4ort.xyz/entity/brand-typicality-impact-on-brand-imitations-evaluation-and-categorization