# Brand trust in a cross-cultural context: test for robustness of an alternative measurement model

> Research article (Journal of Product & Brand Management, 2015) · cited 22× · AI/ML

**Wikidata**: [openalex:W1559149379](https://www.wikidata.org/wiki/openalex:W1559149379)  
**Source**: https://4ort.xyz/entity/brand-trust-in-a-cross-cultural-context-test-for-robustness-of-an-alternative-measurement-model