# Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective

> Research article (Current Journal of Applied Science and Technology, 2019) · cited 109× · AI/ML

**Wikidata**: [openalex:W2988471088](https://www.wikidata.org/wiki/openalex:W2988471088)  
**Source**: https://4ort.xyz/entity/brand-trust-and-brand-loyalty-a-moderation-and-mediation-perspective