# BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS

> Research article (Jurnal Manajemen dan Kewirausahaan, 2018) · cited 16× · AI/ML

**Wikidata**: [openalex:W2791080688](https://www.wikidata.org/wiki/openalex:W2791080688)  
**Source**: https://4ort.xyz/entity/brand-switching-behaviour-in-the-generation-y-empirical-studies-on-smartphone-users