# Brand switching and consumer identification with brands in the smartphones industry

> Research article (Journal of Consumer Behaviour, 2019) · cited 36× · AI/ML

**Wikidata**: [openalex:W2998133152](https://www.wikidata.org/wiki/openalex:W2998133152)  
**Source**: https://4ort.xyz/entity/brand-switching-and-consumer-identification-with-brands-in-the-smartphones-industry