# Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach

> Research article (Nonprofit and Voluntary Sector Quarterly, 2018) · cited 27× · AI/ML

**Wikidata**: [openalex:W2804579965](https://www.wikidata.org/wiki/openalex:W2804579965)  
**Source**: https://4ort.xyz/entity/brand-strategy-co-creation-in-a-nonprofit-context-a-strategy-as-practice-approach