# Brand stories in marketing: a bibliographic perspective

> Research article (Journal of Strategic Marketing, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3190241525](https://www.wikidata.org/wiki/openalex:W3190241525)  
**Source**: https://4ort.xyz/entity/brand-stories-in-marketing-a-bibliographic-perspective