# Brand resonance score for CBBE model: an application in financial services

> Research article (Benchmarking An International Journal, 2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2725868157](https://www.wikidata.org/wiki/openalex:W2725868157)  
**Source**: https://4ort.xyz/entity/brand-resonance-score-for-cbbe-model-an-application-in-financial-services