# Brand resonance in franchising relationships: A franchisee-based perspective

> Research article (Journal of Business Research, 2016) · cited 58× · AI/ML

**Wikidata**: [openalex:W2438343668](https://www.wikidata.org/wiki/openalex:W2438343668)  
**Source**: https://4ort.xyz/entity/brand-resonance-in-franchising-relationships-a-franchisee-based-perspective