# Brand placements in video games: How local in‐game experiences influence brand attitudes

> Research article (Psychology and Marketing, 2022) · cited 22× · AI/ML

**Wikidata**: [openalex:W4311519703](https://www.wikidata.org/wiki/openalex:W4311519703)  
**Source**: https://4ort.xyz/entity/brand-placements-in-video-games-how-local-ingame-experiences-influence-brand-attitudes