# Brand placement in text: the short- and long-term effects of placement modality and need for cognition

> Research article (International Journal of Advertising, 2017) · cited 12× · AI/ML

**Wikidata**: [openalex:W2621647607](https://www.wikidata.org/wiki/openalex:W2621647607)  
**Source**: https://4ort.xyz/entity/brand-placement-in-text-the-short-and-long-term-effects-of-placement-modality-and-need-for-cognition